Build your Business on Purpose: Boardroom Counsel for Purpose Driven Companies

Life comes at you fast. This is especially true when building a business.

When growing your business, do you tend to just respond to the day to day?

As entrepreneurs we create our business out of a big vision or guiding purpose – whether or not we have articulated it in writing.

In the daily grind it can be a real struggle to remember the “Why” behind what we are building. When constantly inundated with the details of running a business, who do you rely on to help you step back and focus on the big picture? Who helps you make sure you are actually headed in the right direction?

“It’s incredibly easy to get caught up in an activity trap, in the busyness of life, to work harder and harder at climbing the ladder of success only to discover its leaning against the wrong wall.” Stephen Covey “7 Habits of Effective People”.

“Plans fail for lack of counsel, but with many advisers they succeed.” Proverbs 15:22

So many of us are living “reactive” lives. vs “proactive”.

That’s why we created The LightStone Law “Boardroom Counsel” Services for our Purpose Driven business clients.

We come alongside our business clients as your “boardroom legal advisor” all for a manageable monthly subscription a fraction of the cost of retaining inhouse counsel. This gives our clients access to:

  1. Proactive guidance. “Legal Counsel at Board Meetings” (At a minimum quarterly).
  2. Prompt Availability. Priority response to your questions (At least 24 hours).
  3. Dedicated Access. Dedicated attorney and support team for routine calls/video conferencing and standard contract review and creation.
  4. Stop the Clock. We want to get away from the billable hour. We don’t want our clients to be afraid of picking up the phone and calling their attorney just because the attorney is now “on the clock.”

We support your business proactively around 6 Pillars.

Pillar 1: Mission Alignment. If our clients have not yet formed an entity, we advise on the best entity option (LLC, L3C, C-Corp, B-Corp, S-Corp, Non-Profit Corp) based upon your fundamental goals and purpose.

Pillar 2: Hiring and Culture. Hiring and retaining team members that align with core values and ensuring your relationships are documented in appropriate contracts (employment, independent contractor agreements, employee handbooks).

Pillar 3: External Contracts. Contracts are all about risk allocation. Are you appropriately allocating risk away from your company and team members? We make sure all the contractual relationships you have are appropriate to protect your business.

Pillar 4: Scaling. How are you managing growth? Are you taking outside capital to fund your growth? If so, are your investors aligned with your mission/vision and core values?

Pillar 5: Compliance. Looking out into the future are you appropriately managing risk, avoiding pitfalls and liability exposure?

Pillar 6: Exit & Transition/Succession Planning. We help you weigh all the factors involved in succession planning, given your long-term goals.

Interested in learning what might be a good fit for your business? reach out and inquire about our Boardroom Counsel Services.

Published by jeshuatlauka

Attorney at David, Wierenga & Lauka, P.C., business law firm in downtown Grand Rapids, Michigan. I serve as a legal advisor/ fractional GC to purpose-driven businesses. I am married with 4 kids. Above all I am a follower of Jesus Christ.

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